During the late 90's in Japan, Sega made an advert to promote the Sega Saturn. They came up with a character called Segata Sanshiro who was a Black Belt who beat people up for not playing the Sega Saturn. It became a whole series of adverts which are enjoyable to watch. He was so popular they composed a fully ocastrated theme song which is absoluty epic. That is what is here check out the adverts on YouTube, they're great.
