Twitter was replaced by X in July 2023. The rebranding was initiated by Elon Musk, who bought Twitter in 2022. The rebranding included: Changing the website address from Twitter.com to X.com Replacing the Twitter logo with a black and white "X" Changing the name and icon of the Android app to X Changing the name of the app on the App Store to X Changing the tagline to "Blaze your glory!" Musk's vision for X is to create a multi-purpose platform that offers a variety of services beyond social media, similar to China's WeChat. He has described X as an "everything app" that could include payments and TikTok-style videos. The rebranding received mixed reactions. Some users embraced the change, while others criticized the loss of Twitter's familiar branding. Deadline reported that Musk has completed the rebrand and that Twitter.com links now redirect to X.com.