The challenge is as follows - You must sit and watch this video until the end, with no distractions. That means that you must not open another tab or page, you cannot play this in the background while watching TV or playing on another device. You cannot read a book or mute this until it is over. You must only watch and listen to the video.
Are you prepared to sit still for three minutes at least and watch something that has no relevance and no positive change to your life. With all the time that the world spends on technology, we have developed to be multifunctional and adapted to multi tasking. It is only when you are completely idle and restrained from all tasks and jobs that you truly realise how active and engaged our day to day lives really are..