Just watch as the color you choose expands upon the map or gets expanded upon. You can do it with a friend even. Don't forget to love and favorite if you like it. Not all of the squares can conquer yet but feel free to choose which square you think will be conquered first.
This game is still getting made. It has a lot of script required for all of the conditions and chances etc. Only the top left, top middle and middle left squares can conquer.