hello! your favorite girlblogger's calling.. [answer] decline loading .... MARKETING ANALYSIS ... @wearegirlsworld ⌕ shout-outs ༊*·˚ ◌͟ @AERA-_ previous article : https://scratch.mit.edu/projects/1215451855/ ⌕﹒ intro ⊹ ࣪˖ ִֶָ. hihi its dani ✫ back with another article! today's is going to be a marketing analysis on the upcoming spop supergroup, girls world. + thank you for 35 •ᴗ• ⌕﹒ᥣᥱt᥉ ᑲᥱᧁᎥᥒ! ⊹ ࣪˖ ִֶָ. ◌͟⭐ : aesthetics girls world's main marketing materials are sourced from TWICE's most recent album, 'THIS IS FOR' as well as their 11th EP, 'Between 1&2', which have distinct aesthetics that add to the appeal and overall goal of the group. THIS IS FOR as an album combines elements of pastel goth, popularized in the 2010s by tumblr users. pastel goth combines traditional goth styles with pastel colors, contributing to the creepy-cute aesthetic that is also largely popular in japan by the name of "Gurokawa", with parts of frutiger aero, an aesthetic popularized in the early 1990s to 2000s that consists of the mix of nature and technology as a means to convey how the progression of technology and the real world would mix in the future. the album also mixes in y2k futurism, with interesting silhouettes, metallic accents, fun colors, and more futuristic optimism integrated from the 90s. while Between 1&2 is also multifaceted, it is more focused on the hyper-feminine fashion of the 2000's, with colorful prints, distinct colors, and a vintage, analog aesthetic in order to to reflect the relationship between TWICE and their fans, ONCE. between 1&2 also features holographic and sci-fi details, with pastel cyberpunk elements weaved in consistently. ◌͟⭐ : relatability these parts of the marketing for girls world adds to an overarching theme of distinct, but complementary visuals. it evokes feelings of nostalgia, but there are also cool-girl aspects that represent empowerment. it showcases growth in a way that is relatable to the different facets of the female experience, which allows them to connect with fans. ◌͟⭐ : logo one of my favorite things that personally drew me into the group's concept was the logo's typography and design. i couldnt find the specific font, but it is so beautiful and sparkly. the color also is a great choice, as it feels like a mix of each member's color. ◌͟⭐ : colors the bright colors of girls world's marketing in particular also play a part in the branding. compared to other spop groups ive seen, girls world's is very simplistic. the color is what makes their content interesting, which I like. many scientific studies have shown that colors often influence emotions and perception, with brands utilizing the same colors identity aligning with new beginnings, beauty, and wellness. the bright colors are associated with growth, which adds to the concept of the female experience. i cant wait for girls world's debut! to hear their music, stories and how the members interact with one another. i wish them a successful debut and can't wait to see what's ahead! ⌕﹒ outro ⊹ ࣪˖ ִֶָ☀️. ◌͟ : thank u so much for reading, i appreciate it ₊˚ˑ ₊ ✧ — keep shining, stay cozy & comment "beep beep beep" for a shout-out in the next one! ⌕﹒ credits ⊹ ࣪˖ ִֶָ✧. ◌͟ : layout by dani ! thumb: twice (JYP) song: THIS IS FOR - twice ⌕﹒ accounts mentioned ⊹ ࣪˖ ִֶָ. ◌͟ : ﹒﹒﹒ ﹒ ﹒ ﹒ ﹒ ﹒ ﹒ ₊ — if i missed u lmk ! ciao bella! - danielle ✮ p.s this was SOOO much research bro
