You run a store digitally. But will it survive for one month, or will it die from becoming too unknown? Press A to open the addshop, press B to open the specialshop, and press N to close both addshop and specialshop. To correctly start the game, purchase the "add item" upgrade. Then, you will gain cash from people buying your item. Upgrades are a core part of the game, as it can increase or decrease some stuff. If an item is cheap, there will be more purchases. If it's expensive, less purchases. Although, you will gain cash that is the same amount as the item price. Popularity is a status can slightly alter the purchase rate of all of your items, as low popularity is ineffective, and high popularity makes your items get purchased a bit more often. However, the more you have the less effective it will be. Popularity can also drain faster the more items you have, and also when a competitor arrival is announced in the news. The news is a textbox saying what is gonna happen. For example, "news: EVERYONE PAYS TAXES" means you will lose 300 cash. Lastly, losing the game means that you reached 0 popularity, so beware!!!