so i'm not going to call this a marketing analysis because TWIN IT'S NOT <3 it's more of analyzing s-pop as a whole, specifically through the lens of spop weekend! the first s-pop weekend pitted evolution against revolution, with the tagline "how does change come to be?" signups closed with revolution having more people (34 to 33, yes I manually counted). however, in the end, evolution came out on top. today, i'll be talking about why this theme was so thought-provoking and why this s-pop weekend became so legendary, as well as how s-pop has changed as a result. s-pop has certainly changed. but did it match what s-pop weekend predicted? i'm of the belief that evolution vs revolution (i'll call it evorevo from now on) was and still is THE best theme s-pop weekend has presented. and this belief is not only because it rhymes. (although that's a bonus) instead, it comes from the fact that it was more than it seemed. where other themes like lemon vs lime (love it of course, this is just an example) stopped at the surface level, asking s-poppers "which do you like better?", evorevo asked something deeper: "how should change happen?" should it be slow or fast? natural or forced? whereas teams may have originally formed by choosing to be on the same team as an artist, discussions soon broke out. people would debate with each other on why they'd chosen their respective sides, and the reasons went beyond the music. for this s-pop weekend, the competition wasn't just a lighthearted event, but a battle between two ideologies, both equally valid. that's what made it so legendary; it almost felt like whatever team won would really be influencing s-pop for the future. but did it? now, on to the second portion of this analysis: the aftermath. of course, this is all my opinion! feel free to disagree in the comments, i'd love to hear your take on this. in my opinion, that first s-pop weekend really was a prediction of times to come. at the time, we were in the midst of the "bring s-pop back" movement, and many people were divided on how that should be done. and in the end, we really did end up letting s-pop develop naturally, and although it's not perfect and likely never will be, it did EVOLVE. we didn't force s-pop to change; all the movements to do so fizzled out. instead, as people's minds changed, so did the direction s-pop headed in. we gained so many new people, a new mindset, and a much more organized presence. it turns out that we didn't need a revolution. all we needed was a bit of evolution. - jiyeon, proud evolution team member <3
