A sugaristical beverage that's bound to get your heart racing and your eyes popping like the kids from the illustrations on those sour sweets. may cause adverse effects in attention in children, woo hoo!. disclaimer: I have never tried kool aid before, I'm in the UK and sometimes they sell it here, but I've never really tried it. It looks INCREDIBLY red though, too red for my taste. Pretty darn good if you're a vampire though.