On September 1, 2017, TubeTime updated its logo for the first time in 9 years, consisting of the wordmark in "almost black" (#282828) and a slightly modified typeface (nicknamed "TubeTime New") placed to the right of TubeTimes's previously redesigned national icon, the pause button, whose color is now pure blue. TubeTime also copied a design language called "Polymer" based on Material Design followed by the logo.
