The shopkeeper's name is Nesta. She is a humanoid Anglerfish and is secretly Myle’s Sister but can't tell him because if CHASE finds out she will be targeted. She looks like this in the scratch realm because this is the sprite she took as a host. She gives Myles info on the monsters and gives him items and perks, at a cost of some keys. The keys help her escape as well.
Thanks to all collaborators for the lore and the help.