Since Sky has agreed to buy the non-studio assets of ITV, SuperPac13 made this concept for a potential business combining the ITV channels with Sky's free-to-air channels... Sky Free (not to be confused with the New Zealand company of the same name).
After going down a rabbit hole with smiley and γɘlimƨ from the national lottery, i came across a sky mockup which led me back to an old user I remember of, @SuperPac13-. Thinking about sky's current (and lazy) branding, I went ahead and remixed one of SuperPac's sky mockups and added the gloss back. Sky recently rebranded their logo last year, and all they've even done is just remove the glossy reflection and call it a day. It's like me removing the AH from my logo and calling it "perfect". And as a big-time skeuomorphic/frutiger aero lover, I don't find this rebrand worthy. But that's just my opinion. What do you guys think about the rebrand? @SuperPac13- Sky Group P.S. No. Just because I'm doing logo stuff again doesn't mean I'm going for a full return to the logo community. I'm just here to hang out, that's all.
