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On Sept. 9, 2013, 12-year-old Rebecca "Becca" Sedwick did not go to school. Although the incessant physical bullying she had experienced had subsided since she transferred schools, the cyber bullying had intensified. Through social media sites such as Facebook and texting apps such as Ask.fm and Kik, cruel messages tormented Becca, including "You're ugly" and "Why don't you drink bleach and die." When the incidents were reported to the school, the response had been “She needs to get a thicker skin and ignore it,” Rebecca’s mother, Tricia Norman, tells Yahoo News and Finance Anchor, Bianna Golodryga in an emotional interview. On that particular September morning, however, Rebecca could not take it anymore, and climbed a 60-foot tower at an old cement factory, and allegedly leapt to her death.
