Sonic Central Officially Announced! - 30th Anniversary Games, Projects & More (Insane Reaction) SEGA today officially announced a broadcast dedicated to Sonic the Hedgehog’s 30th anniversary today. It is called Sonic Central and it intends to feature a “first look at some of the projects, partnerships, and events” for the blue blur’s birthday. SEGA HARDlight was also confirmed to attend the broadcast. The program is scheduled to be broadcast on 27 May at 12:00 pm ET, and Tails’ Channel will broadcast the event.