The object of this game is to click on the wolf, get the food to upgrade points, have a friend, and get a royal pelt! Comment your total number of points after you finish playing! Now, a confusing part (I believe) is the "friend" section. So here's an explanation: The "friends" shown in this game are ravens, which have a symbiotic relationship with wolves, and maybe even more than that (just search for yourself). When you click on one, it will show on your wolf's back or shoulder or will fly. You can have up to 3 raven friends, who'll also give you bonus points.
Thank you to @fernpool for the fish and meat sprites from your collaboration project, The Alpha's Pup.