After MTV (Marx's Television channel) got bought by sega, both owners had to cooperate to rebrand it and make it the channel for gamers, called Sonic. But the idea backfired, and MTV and Sonic became seperate channels. Sega lost ownership of the MTV channels. This is a bumper of the Sonic TV channel. The channel contains video game-related content, as well as let's play programs and to keep the name in-line, content based on the Sonic the Hedgehog series.