Milo is chocolate and malt powder that is mixed with hot water and milk to produce a beverage popular mainly in Oceania, South America, South-east Asia and certain parts of Africa.[1] Produced by Nestlé, Milo was originally developed by Australian inventor Thomas Mayne in 1934.[2] It is marketed and sold in many countries. Most commonly sold as a powder in a green tin, often depicting various sporting activities, Milo is available as a premixed beverage in some countries, and has been subsequently developed into a snack bar and breakfast cereal. Its composition and taste differ in some countries. Milo maintains significant popularity in a diverse range of territories, including Malaysia, Singapore, Brunei, Philippines, Indonesia, Chile, Colombia, Sri Lanka, Peru and Central and West Africa.[3][4] Contents 1 Manufacture 2 History 3 Consumption 4 Marketing 5 Nutritional information 6 Derivative products 7 See also 8 References 9 External links Manufacture Milo differs among regions, as is seen in this side-by-side comparison of Milo from New Zealand and Ghana. Milo is manufactured by evaporating the water content from a thick syrup at reduced pressure.[5] The thick opaque syrup is obtained from malted wheat or barley that is sourced from companies that produce these raw products.[6][7] In 2016, Nestle Philippines stated that it will begin to produce Milo using its "protomalt" formulation sometime in 2017.[8][9] The protomalt is composed of carbohydrates derived from barley and cassava.[8][9] History 1940s Milo tin. In 1934, Australian industrial chemist and inventor Thomas Mayne developed Milo and launched it at the Sydney Royal Easter Show.[10] Milo began production at the plant located in Smithtown, near Kempsey on the North Coast of New South Wales. The name was derived from the famous ancient athlete Milo of Croton, after his legendary strength.[11] A cup of hot Milo Latest Milo powder of Australia in 2016 Consumption Milo is sometimes sprinkled on ice cream or breakfast cereals. Milo is often the favoured beverage for the Tim Tam Slam.[12]. Milo manufactured outside Australia is customised for local methods of preparation. In Malaysia and Singapore as well as Brunei and some other parts of Asia, Milo with ice added is known as "Iced Milo" or "Milo Ais" in Malay Language. (alternatively, "bing" or "peng", meaning ice in Cantonese and Hokkien respectively). Iced milo is even available at fast food restaurants such as KFC and McDonald's.[13][14][15] Milo is also served locally in kopitiams and mamak stalls in versions such as "Milo Dinosaur" (a cup of Milo with an extra spoonful of undissolved Milo powder added on top of it), "Milo Godzilla" (a cup of Milo with ice cream and/or topped with whipped cream)"Neslo" (combined with Nescafé powdered coffee) and "Milo Mangkuk" (Iced Milo that is served with plastic and put it inside a bowl). The Milo powder is also usually used in the making of Batik cake. In Hong Kong, Milo is served in Cha chaan teng.[citation needed] Milo is also a famous beverage in Indian Muslim stalls, or fondly known as Mamak stalls in Malaysia. It is also sometimes used as an alternative to jam and spread on bread or also as an ingredient in Roti Canai, and is usually called "Roti Milo".[16] Marketing Milo packaged in cans being sold in a Hong Kong Food Market in Houston 450 g Milo tin in 2016 In Australia and most other countries, the packaging is green and depicts people playing various sports on the tin. A higher malt content form also existed in Australia and was marketed in a brown coloured tin which was usually only available in the 375g size. As of May 2015, this form is no longer manufactured. An organisation called MILO in2CRICKET, which operates in most areas by volunteers, teaches girls and boys the skills of the game. Milo's commercials and taglines are "Go and go and go with Milo". A recent Australian commercial incorporating this slogan depicts four generations of women on a skipping rope singing "and my mum gave me Milo to go and go and go." The tag "I need my Milo Today" is also used. The packaging of tins of Milo in Malaysia and Singapore are also green and also have people playing sports on the tins, giving it the affectionate name of "Tak Kiu", which is Hokkien Chinese for football. In Colombia, Milo is closely tied to football, and the slogan several generations have sung is Milo te da energía, la meta la pones tú ("Milo gives you the energy, you set the goal").
